{"id":3648,"date":"2019-11-13T14:27:42","date_gmt":"2019-11-13T14:27:42","guid":{"rendered":"https:\/\/www.qsige.com\/presencia-de-q%c2%b7sige-en-las-oficinas-de-bbva\/"},"modified":"2020-12-14T14:11:14","modified_gmt":"2020-12-14T14:11:14","slug":"qsige-at-bbva-offices","status":"publish","type":"post","link":"https:\/\/www.qsige.com\/en\/qsige-at-bbva-offices\/","title":{"rendered":"Q \u00b7 sige at BBVA offices."},"content":{"rendered":"
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A few months ago, BBVA announced the ATM of the future, with new and user-centered possibilities for personalising the experience and contact with the entity.\u00a0<\/span>On this occasion I would like to highlight the approach they make\u00a0to digital\u00a0signage, as a mean that provides new services to the customers of their bank branches.<\/span><\/p>\n<\/div>\n

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As\u00a0Roi\u00a0Iglesias\u00a0well comments\u00a0in his article in Creative Digital Signage: \u201cThey move away from conventional implementations, with content focused on the outside (showcase) and conventional creativities, in search of a service adapted to the needs of the public who come to the offices.\u00a0As you can see in the images, the implementation consists in the optimisation of the turns system based on the type of operation that the client wants to do.\u00a0In this way, the service can also be more personalised, adapted to the main need of the visit to the branch.\u00a0On the main front they have three screens integrated into the same support and in line with the visual communication of the BBVA brand, a step that is undoubtedly positive within digital\u00a0signage in\u00a0retail, since so far the integrations have been scarce and therefore the image of the environment did not accompany its potential\u201d.<\/span><\/p>\n<\/div>\n

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Likewise,\u00a0Roi\u00a0Iglesias continues saying: \u201cI have not been able to enjoy the types of content that are broadcast on the three-screen support, but the location seems to indicate that they are aimed at communicating, entertaining and promoting cross-selling to the public during their wait to be attended.\u00a0One of the most basic characteristics\u00a0of digital\u00a0signage\u00a0as corporate media, but which until now has been ignored with contents of low interest, little relevance or not adapted to the environment.\u00a0I am sure\u00a0that\u00a0BBVA’s content strategy seeks a greater connection and avoids these topics described, to complete the service strategy that they start from the moment they enter the branch.\u00a0In this way, the key communication areas in bank offices, ATMs and other processes, are completed with digital\u00a0signage\u201d.<\/span><\/p>\n<\/div>\n

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Before the publication of this article, BBVA, through its\u00a0BBVA tech\u00a0department,\u00a0declared: “Thank you very much for talking in this post about our new service to make life easier to our clients.”<\/span><\/p>\n<\/div>\n

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And, as\u00a0Roi\u00a0Iglesias\u00a0says, this system is: “A pleasure, I am happy to discover well-focused projects, especially in your sector.”<\/span><\/p>\n<\/div>\n<\/div>\n

https:\/\/bit.ly\/fF1BXO<\/a><\/div>\n<\/div>\n
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A few months ago, BBVA announced the ATM of the future, with new and user-centered possibilities for personalising the experience and contact with the entity.\u00a0On this occasion I would like to highlight the approach they make\u00a0to digital\u00a0signage, as a mean that provides new services to the customers of their bank branches. As\u00a0Roi\u00a0Iglesias\u00a0well comments\u00a0in his article<\/p>\n","protected":false},"author":1,"featured_media":3649,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534],"tags":[535,536,537],"class_list":["post-3648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar-en","tag-cita-previa-en","tag-sistema-de-gestion-de-esperas-en","tag-sistema-de-turnos-en"],"yoast_head":"\nQ \u00b7 sige at BBVA offices. - Q\u00b7sige<\/title>\n<meta name=\"description\" content=\"Ahorra tiempo, reducir colas y esperas, mejorar la atenci\u00f3n al cliente y optimizar espacio y recursos. 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